The industry for variable annuities is experiencing a shift. A changing customer base prefers information that is more personalized, available in digital format and that supports sustainable, environmental-friendly business practices. By not providing information specific to an individual policyholder, a carrier can over deliver and overspend on sending regulated materials to investors.

This costly, wasteful process can be perceived negatively by many technology savvy consumers at a time when customer service and investor relationships are gaining greater importance.

Read the full article "Personalize Prospectus Delivery to Improve the Customer Experience and Reduce Costs."

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This article appeared in Insurance & Technology.